About Third Core

Formed in 2005, Third Core has built an international reputation for its ability to enable professional selling organizations to accelerate and sustain financial performance. We do so by driving the consistent execution of effective sales and leadership behaviors in the field.

Leveraging a combination of industry expertise, technology and practical programs, Third Core intervenes at the point where traditional learning activities break down - human application and mastery.

Research studies continue to reinforce this break-down point:

Source:
"Each year, some 1,600 business books are published, and between $40 and $50 billion is spent on training. Although the content of much of this business book wisdom and the training programs is undoubtedly sound and even wise, a surprisingly small amount of what organizations and their leaders know they should do actually gets implemented."

Jeffrey Pfeffer
Stanford School of Business

Third Core's approach and operating philosophy aims to break this traditional cycle. Our prime values are:

• We focus on execution first
• We use common sense as the basis for all activities
• We believe that practical application is more important than knowledge
• We are methodology-agnostic
• We focus simultaneously on manager and frontline behaviors
• We measure results in commercial terms that are meaningful to our customers
• We care about sustainable, long-term results